Why a Personal Brand Makeover?

“Your Personal Brand is what people say about you when you’re not in the room.” –  Jeff Bezos

Your personal brand is at the root of what makes you happy or miserable at work, whether you will get a promotion, or how seriously you are taken and much more. It is why…

  • You may be pigeon-holed and start to feel stuck in the role or position you are in
  • You may not be perceived as ‘leadership material’
  • You may not be seen or heard for the true value you do and can add
  • You may start to feel or realise you are in the wrong place, but don’t know where to go

What many women don’t realise is that this is within their control to change, though it is challenging to do alone.  This programme provides you the process, support, and crucial feedback to help you make the changes you need.

The Personal Brand makeover is a 3 phase programme where I work 1:1 with you to achieve the career you’ve been hoping for.  Your personal brand is the perception people have of you; who you are, what you do, and what you’re capable of. On this programme you will receive coaching, a personal success strategy, and ongoing support to ensure you get the career you crave.

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What can you expect this to do for you?

This is a bespoke service tailored specifically to your needs.  I work with you intensively to understand who you are, what you’re about, and to help you see the awesome you have inside!  I have a talent for spotting potential and giving you the tools to confidently express it in an authentic way.

My style is both challenging and supportive, and I will work to get the very best outcome for you.  Feedback is a critical part of your development – my deep listening, body language, and understanding of psychology enable me to push you past your comfort zone into real growth.

This process will equip you to take control of your career direction – be that positioning yourself for a promotion or making a career change.

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You will get:

  1. Clarity on your desired career direction
  2. A clear personal brand aligned to your vision and future career goals
  3. A clear understanding of how and when to express your brand
  4. The tools to tap into your inner confidence so you understand the value you bring and reward you deserve
  5. A rebranded CV that expresses who you are and what you want
  6. A new LinkedIn profile and approach to make the most of it
  7. A plan to build your profile – in person and online
  8. A networking strategy that works for your personality type and gets results
  9. A communication solution devised for the situations where you need to most clearly express your brand


Vision and Brand Definition

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We will create your career and brand vision so that you can get clear on who you are, what you have to offer, and where that will take you.  This is a uniquely-developed process which will include:

– Exploring your career story to identify your passions and purpose

– Understanding and owning your strengths

– Identifying your core values that drive your decision making strategy

– Developing a clear career vision

– Defining your new personal brand



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We will put the SHINE on your brand by working on the following core elements:


Get the power and impact you need in your voice and craft your language and message to make the impact you need from the boardroom to the stage.


Master your mindset to confidently embody your personal brand vision.


Develop your brand image and confidence to help you stand out for all the right reasons.


Define your networking and relationship-building strategy to succeed. From face-to-face to LinkedIn, network your way to success.


Be remembered for all the right reasons by developing your brand behaviour and understand how and when to communicate youre needs and value.


Option 1 – Brand Positioning at Interview

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This option is for you if you’re looking to change your career direction.

I will share with you my success formula for CV and Application preparation – incorporating your personal brand messaging.

You will also get my unique process to prepare you for any job interview so that you’re ready to make the impact you really want

I will coach you on your interview performance so that you can confidently answer the difficult questions with ease

Plus lots of confidence secrets to help you deliver your message in the most impactful way possible – so that you kill it at interview


Option 2 – Brand Positioning in Meetings or Presentations

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This option is for you if you want to get to the next level (or higher) in the Organisation you’re in.

We will focus on the delivery of key messages in contexts relevant to you – be it presenting or 1:1. We will focus on:

– Developing a clear message to educate and convince your audience

– Impactful delivery to ensure your message is heard and understood

– Creating and maintaining your presence even under pressure to maintain professionalism

– Managing nerves and maximising confidence

– Influencing language and styles that will adapt to your audience

So that you never get boxed in again!


“I can honestly say that if I hadn’t of had Sinead as my coach, I don’t think I would be as confident in my ability to make the right choices or as content in my work and home life. Each session was invaluable to me, she gave me a different point of view and with her help I was able to recognise where I needed to improve. Before Sinead I used to get very frustrated, overwhelmed and lost in my own thoughts, however working with her I am now more self-aware, I understand how I process information and I can control my reactions when things feel out of my control.

Sinead has taught me various techniques to allow me to focus on my goals and have the confidence to take each step forward in order to achieve these and more. I am so grateful for everything I have learnt from the experience and I cannot say enough positive things about Sinead. If you are looking for professional and/or personal development, I highly recommend Sinead as your coach.”
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Rachel Canders
Operations Manager Terex
“I first met Sinead when she was recommended to me for her motivational speaking, Sinead spoke to my team about building resilience and coping in times of change. Some months later I was placed at risk of redundancy and my confidence nose dived. I went back to Sinead for coaching, having no idea what coaching involved I didn’t expect to get much from it but I needed a job and I just didn’t think I was worthy of one. I’d been for one interview and failed. Wow. What can I say! In our first meeting I cried but over the course of the programme with Sinead my confidence and belief in myself was better than it had ever been. I had faith in myself and knew how to extract all of the skills I have developed over my career and was able to build them into difficult interview questions.
The biggest difference was that I arrived at interview for my dream job believing in myself. However Sinead did something else, she coached me to see that even if I didn’t get that particular job I was going to be ok because she’d helped me identify all my transferable skills and hidden talents (that I didn’t know I had!). I did get the job though. A lovely promotion with lots of opportunities to develop and learn more. This time last year I attended our company conference not knowing if I would have a job in a few months. This year I hosted it! Thank you Sinead”
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Adele Doherty
Head of Dementia Voice
“Generation Women helped me at a time when I began to feel a bit uncertain about what direction I wanted my career to go in. This was compounded by a lack of confidence, something I had never really experienced in the workplace before, but seemed to creep up on me. I knew I wanted to try something different and to push myself outside of my comfort zone. I had lots of ideas but no clear path to help me get there.
With Sinead’s expert coaching, I was able to see the logical steps to take. I developed a plan that we worked through together and I felt more empowered than ever. Thanks to Sinead I’ve achieved my goals much faster than I ever thought I would”
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Natasha Walsh
Ulster University

The investment for this life-changing programme is £1,950

This includes; 12 hours of 1 to 1 coaching, supporting workbooks and materials, a new CV and LinkedIn Profile, and audit of your digital footprint, your personal success strategy, email support for questions and feedback, and includes homework and me on tap!

There is a payment plan available, please ask.

Need to Know More?

If you’d like to know more about what this life-changing process can do for you, book a FREE Discovery Call by clicking the button below.

Book a Discovery Call